Scale your subscription course business with guesswork

You've built the audience. You've generated revenue.
But how much of it actually stays in your bank account?

A quick 2-minute diagnostic
to identify the potential inefficiencies cannibalizing your margin.

Miova is the go-to partner for high-growth course creators.
We build the financial visibility and operational systems you need to scale what works, cut what doesn't and run a COURSE business that is both profitable and simple.

Miova Founder

A Note from our Founder

At PayPal, I uncovered millions in revenue leakage by connecting siloed data and streamlining fragmented systems. I realized high-growth course creators face the same challenge - but without the infrastructure to see it and fix it. I built Miova to give creators that same level of clarity and the systems they need to convert inefficiencies into margin.

- Antsa Razafintsalama, Founder & CEO, Miova LLC

Revenue is easy to see. Financial health is not.

Most subscription businesses focus on what’s visible: audience growth and top-line revenue.
But some numbers are much harder to clearly see.

PRODUCT PROFITABILITY

  • Which products actually generate profit

CUSTOMER LIFETIME VALUE

  • What a customer truly brings after ads, fees, refunds etc.

CHANNEL QUALITY

  • Which acquisition sources bring long-term customers vs. early churn

CHURN DRIVERS

  • Why customers cancel and which cancellations were preventable?

REVENUE LEAKAGE

  • How much money never reaches your account through friction

OPERATIONAL INEFFICIENCY

  • How many hours are lost to manual and inefficient processes

This is where growth becomes expensive

As audience and revenue grow, operations get heavier and inefficiencies start to be costly.

WITHOUT FINANCIAL VISIBILITY AND AUTOMATED SYSTEMS:

  • The wrong offers get scaled (high revenue, low margin)

  • The wrong channels get funded (high cost of acquisition, low customer lifetime value)

  • The wrong customers get attracted (high churn, high support, low referrals)

  • Manual processes can't keep up (poor customer experience, team burnout)

Revenue grows but profit doesn't keep up. And you don't know why or how to fix it.

The Miova Approach

We connect your ads, payments, products and customer data into one operational dashboard.
We show you where your business actually earns money, where it loses money
and we implement the systems to make it operate more efficiently.

1

THE DIAGNOSTIC

A comprehensive financial picture across every stage of your customer journey (acquisition, checkout, retention, churn) + clear recommendations

2

THE IMPLEMENTATION

We implement automated systems designed to reduce your operational load and help recover margin through process automation and optimization.

3

THE INTELLIGENCE

A personalized dashboard of the metrics that actually matter, updated daily, so you always know what's working vs. what's draining margin.

Ready to scale your subscription course business?

Get your mini audit or book your 30-minute strategy call with us today.

Want to discuss your specific situation?

Talk to our experts.

Miova's Early Stage Growth Kit

Book your 30-min Strategy Call

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Book your 30-min Strategy Call

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You're booked!

Your 30 min Strategy Call is confirmed!

Check your inbox for the calendar invite from Miova. Please click "Accept" now so the meeting link stays pinned to your schedule.

Before we meet...

Here’s how to get the most out of our time together.

  • Clarify your main goal or frustration - What’s the one thing you want to solve or improve right now?

  • Gather key metrics - revenue, leads, ad spend, churn or any other relevant numbers (optional but helpful).

  • Be ready to take notes - we’ll share frameworks and examples.

  • Join a few minutes early - we’ll start on time and make the most of every minute.

If anything changes, please reply to the email or use our contact form.We’re excited to learn more about your business and explore ways to help you scale with confidence!-Team Miova

One last favor before our call...

To make our 30-minute strategy session as valuable as possible, please take 60 seconds to answer these 3 quick questions.

Disclaimers

LAST UPDATED: February 10, 2026

1. FOR INFORMATIONAL AND EDUCATIONAL PURPOSES ONLYThe information provided on the Website (www.miova.co), through our Margin Diagnostic tools, personalized dashboards, and any other resources or communications (collectively, the "Content"), is for informational and educational purposes only. The Content represents business intelligence and operational analysis based on data provided by the user and does not constitute professional advice.2. NOT FINANCIAL, TAX, OR LEGAL ADVICEMiova LLC is an operational systems and financial intelligence consultancy. We are not Certified Public Accountants (CPAs), registered investment advisors, financial planners, tax professionals, or legal advisors. No part of our Services should be construed as financial, tax, accounting, investment, or legal advice.- The strategies and systems we discuss are general business operations frameworks. You are strongly advised to consult with a licensed professional (CPA, Attorney, etc.) before implementing any financial or structural changes to your business.3. NO GUARANTEE OF RESULTSWhile Miova LLC aims to identify "revenue leaks" and "operational inefficiencies," we cannot and do not guarantee any specific financial outcome, profit increase, or business success.- Case Studies & Testimonials: Any examples of previous client success or "margin recovery" are illustrative only and do not represent a promise that you will achieve the same results.- Variable Factors: Your results depend on various factors beyond our control, including market conditions, your execution, and the quality of your product or service.4. ACCURACY OF DATA AND THIRD-PARTY INTEGRATIONSOur analysis is only as good as the data provided.- User Responsibility: You are responsible for the accuracy of the information you input into our tools or provide via third-party integrations (Stripe, Kajabi, Facebook Ads, etc.).- Technical Failures: Miova LLC is not liable for errors in analysis caused by "garbage in, garbage out" data scenarios, API outages from third-party platforms, or technical glitches in automated dashboards.5. ASSUMPTION OF RISKBy using our Website or Services, you voluntarily assume all risks associated with the implementation of any business strategies or operational changes. You agree that Miova LLC, its officers, and employees are not liable for any business decisions, lost profits, or revenue decreases you may experience.6. NO PROFESSIONAL-CLIENT RELATIONSHIPYour use of this Website - including the submission of information via the "Mini Diagnostic" - does not create a professional-client relationship between you and Miova LLC. Such a relationship is only formed once a formal Statement of Work (SOW) or Service Agreement has been signed by both parties.

Terms & Conditions

LAST UPDATED: February 10, 2026

The following Terms and Conditions of Use (“Terms”) are entered into by and between You and Miova LLC (“Company,” “we” or “us”).These Terms, together with our Privacy Policy, Disclaimer, and any other documents expressly incorporated by reference, govern your use of the website www.miova.co and any subdomains (“Website”), including all materials, resources, information, and services on the Website, whether as a guest or registered user.Your access to and use of the Website is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, customers, and others who access or use the Website.By accessing or using the Website, you agree to be bound by these Terms, without modification and acknowledge reading them. YOU FURTHER AFFIRM THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS, INCLUDING ALL DISCLAIMERS, THE WAIVER AND RELEASE OF LIABILITY, LIMITATIONS OF LIABILITY, AND GOVERNING LAW PROVISIONS. If you disagree with any part of the Terms, you may not access the Website.1. PRIVACY POLICYYour use of the Website is also subject to our Privacy Policy. Please review our Privacy Policy, which also governs the Website and informs users of our data collection practices. Your agreement to the Privacy Policy is hereby incorporated into these Terms.2. DISCLAIMERYour use of the Website is also subject to our Disclaimer. Please review our Disclaimer, which also governs the Website and informs users of various limitations regarding the information provided on the Website. Your agreement to the Disclaimer is hereby incorporated into these Terms.2.1. NATURE OF SERVICES
Miova LLC provides business performance analysis, financial intelligence consulting and operational systems implementation for subscription-based course creators and digital product businesses ("Services").We are NOT:- Certified Public Accountants (CPAs)
- Registered Investment Advisors
- Financial Planners
- Tax Professionals
- Legal Advisors2.2 No Financial, Tax, or Legal AdviceAll analysis, recommendations, dashboards, reports, and projections provided by Miova LLC are for informational and educational purposes only and do not constitute financial, tax, accounting, investment, or legal advice.
You acknowledge and agree that:- You should consult with your own CPA, tax advisor, attorney, or financial planner before making business decisions based on our analysis or recommendations
- Results vary by business and are not guaranteed
- Past performance or analysis of other businesses does not predict or guarantee future results for your business
- Any financial projections or estimates are hypothetical and based on assumptions that may not materialize2.3 Use of Analysis at Your Own Risk
You assume all risks associated with implementing any recommendations, systems, or strategies provided by Miova LLC. We are not responsible for:- Business decisions you make based on our analysis
- Revenue gains or losses resulting from implementation of our recommendations
- Technical failures of systems, dashboards, or integrations we implement
- Data accuracy issues stemming from your source systems (Stripe, advertising platforms, course platforms, etc.)2.4 Limitation of LiabilityEXCEPT IN CASES OF GROSS NEGLIGENCE OR WILLFUL MISCONDUCT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, MIOVA LLC, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, AND CONTRACTORS SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO:- Your use of the Website or Services
- Any errors or omissions in our analysis or recommendations
- Business decisions made based on our Services
- Technical failures, data breaches, or system downtime
- Lost profits, revenue, or business opportunitiesOur total liability to you for any claim arising out of or related to these Terms or the Services shall not exceed the amount you paid to Miova LLC in the twelve (12) months preceding the claim.3. SERVICES AGREEMENT3.1 Scope of ServicesServices may include, but are not limited to:- Business performance audits and financial analysis
- Dashboard creation connecting payment processors, advertising platforms, course platforms, and CRM systems
- Operational automation implementation (dunning sequences, re-engagement campaigns, checkout optimization)
- Ongoing monitoring and reporting servicesThe specific scope, deliverables, timeline, and fees for Services will be outlined in a separate Statement of Work (SOW) or Service Agreement executed between you and Miova LLC.3.2 Data Access and SecurityTo perform Services, you may grant Miova LLC read-only or limited access to your business systems, including but not limited to:- Payment processors (Stripe, PayPal, etc.)
- Advertising platforms (Facebook Ads, Google Ads, YouTube, etc.)
- Course platforms (Kajabi, Teachable, Thinkific, etc.)
Email marketing tools (ConvertKit, ActiveCampaign, etc.)
- Customer relationship management (CRM) systemsYou represent and warrant that:- You have the authority to grant such access
- You will provide accurate and complete data
- You will notify us immediately of any security concerns or unauthorized accessWe will:- Use access only for the purpose of providing Services
- Implement reasonable security measures to protect your data
- Not share your data with third parties except as necessary to provide Services or as required by law
- Delete or return your data upon termination of Services, unless retention is required by lawWhile we implement industry-standard security, you acknowledge that no data transmission over the internet is 100% secure. You provide your business data at your own risk.3.2.1 Third-Party API Dependencies:You acknowledge that the Service relies on integrations with third-party platforms (e.g., Stripe, Facebook Ads). Miova LLC is not responsible for data delays, inaccuracies, or service interruptions caused by changes, downtime, or technical limitations of these third-party APIs. We do not warrant that integrations will be uninterrupted or error-free.3.3 Client ResponsibilitiesYou agree to:Provide timely access to necessary data, systems, and personnel
Review and approve deliverables within agreed-upon timeframes
Implement recommendations at your own discretion and risk
Maintain backups of your data independently
Notify us of any material changes to your business that may affect our analysisUSE OF FREE CONTENTWe may make resources on this Website accessible to users in exchange for providing an e-mail address (“Gated Content”). We grant you a limited, personal, non-exclusive, non-transferable license to use the Gated Content for your own personal or internal business use. Except as otherwise provided, you acknowledge and agree that you have no right to modify, edit, copy, reproduce, create derivative works of, reverse engineer, alter, enhance or in any way exploit any of the Gated Content in any manner.
You agree that you may only use the Gated Content for your personal or internal business use. You agree that you will not sell, redistribute, or create any derivative works based upon the Gated Content and you will not offer any competing products or services based upon any information contained in the Gated Content.

DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA)We respect the intellectual property rights of others and expect our users to do the same. In accordance with the Digital Millennium Copyright Act of 1998 (DMCA), if you believe that any content on the Website infringes your copyright, please provide our Copyright Agent with the following information in writing:- A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
- Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site.
- Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material.
- Information reasonably sufficient to permit us to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address.
- A statement that the complaining party has a good-faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
- A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.Please send infringement notifications to our designated Copyright Agent at [email protected].We reserve the right to remove allegedly infringing material without prior notice and at our sole discretion.

4. INTELLECTUAL PROPERTY4.1 Company MaterialsAll content on the Website, including but not limited to text, graphics, logos, methodologies, frameworks, dashboards, reports, and software is the property of Miova LLC or its licensors and is protected by copyright, trademark, and other intellectual property laws.
You are granted a limited, non-exclusive, non-transferable license to access and use the Website and any deliverables provided as part of Services solely for your internal business purposes. You may not:- Reproduce, distribute, or create derivative works from our materials without written permission
- Remove any copyright, trademark, or proprietary notices
- Use our materials to create competing products or services
- Share dashboards, reports, or analysis with third parties without our consent (except your employees, contractors, or professional advisors bound by confidentiality obligations)4.2 Client DataYou retain all rights to your business data. By providing data to Miova LLC, you grant us a limited license to use, analyze, and process your data solely for the purpose of providing Services.
We may use anonymized, aggregated data derived from client engagements for internal research, benchmarking, and improvement of our Services, provided that such use does not identify you or your business.4.3 Account Security:If you are provided with a user account or dashboard access, you are solely responsible for maintaining the confidentiality of your login credentials. You agree to notify Miova LLC immediately of any unauthorized use of your account. Miova LLC is not liable for any loss or damage arising from your failure to protect your account security.4.4 SubmissionsBy sharing feedback, testimonials, or 'wins' with Miova LLC, you grant us a non-exclusive, perpetual license to use such content for marketing purposes, provided we do not disclose your sensitive financial data without prior written consent.

5. CONFIDENTIALITYBoth parties agree to maintain the confidentiality of any proprietary or confidential information disclosed during the engagement, including but not limited to:- Business strategies, financial data, and customer information (your confidential information)
- Methodologies, frameworks, and proprietary analysis techniques (our confidential information)This obligation survives termination of Services and does not apply to information that:- Is publicly available through no breach of these Terms
- Was rightfully in the receiving party's possession prior to disclosure
- Is required to be disclosed by law or court order (with notice to the disclosing party if legally permitted)6. PAYMENT TERMSPayment terms, fees, and refund policies (if any) will be specified in the applicable Statement of Work or Service Agreement. Unless otherwise specified:- Fees are non-refundable once Services have commenced
- Late payments may incur interest at 1.5% per month or the maximum rate permitted by law, whichever is lower
- We reserve the right to suspend Services for non-payment after fifteen (15) days' written notice7. TERM AND TERMINATION7.1 TermThese Terms remain in effect for as long as you access or use the Website. Service engagements are governed by the applicable Statement of Work.7.2 Termination by Either PartyEither party may terminate a Service engagement with thirty (30) days' written notice, unless otherwise specified in the Statement of Work. You remain responsible for payment of fees for Services rendered prior to termination.7.3 Termination by Miova LLCWe reserve the right to terminate or suspend your access to the Website or Services immediately, without notice, if:- You breach any provision of these Terms
- You provide false or misleading information
- Your use of Services poses a security risk or legal liability
- We cease offering Services (with reasonable notice)7.4 Effect of TerminationUpon termination:- Your access to dashboards, reports, and ongoing Services will cease
- You must pay all outstanding fees
- We will delete or return your data within thirty (30) days unless retention is required by law
- Provisions regarding confidentiality, intellectual property, limitation of liability, and dispute resolution survive termination8. NO USE BY MINORSThe Website and Services are intended for businesses and individuals 18 years of age or older. Persons under 18 are prohibited from using the Website or Services.9. ELECTRONIC COMMUNICATIONSBy using the Website or Services, you consent to receive communications from us electronically, including via email. You agree that all agreements, notices, disclosures, and other communications we provide electronically satisfy any legal requirement that such communications be in writing.10. LAWFUL PURPOSES AND PROHIBITED USESYou agree to use the Website and Services only for lawful purposes. You shall not:- Violate any applicable federal, state, local, or international law
- Infringe on intellectual property rights of Miova or third parties
Introduce viruses, malware, or harmful code
- Attempt to gain unauthorized access to our systems or other users' accounts
- Use automated tools (bots, scrapers) to access the Website without permission
- Misrepresent your identity or affiliation
- Use Services to provide competing services to third parties11. THIRD-PARTY SERVICES AND INTEGRATIONSServices may involve integration with third-party platforms (Stripe, Kajabi, Facebook, etc.). We are not responsible for:- The availability, accuracy, or security of third-party platforms
- Changes to third-party APIs or terms of service that affect our ability to provide Services
- Data breaches or security incidents originating from third-party platformsYou are responsible for complying with the terms of service of all third-party platforms you use.12. INDEMNIFICATIONYou agree to indemnify, defend, and hold harmless Miova LLC, its directors, officers, employees, agents, and contractors from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising out of or related to:- Your breach of these Terms
- Your use of the Website or Services
- Your violation of any law or third-party rights
- Inaccurate or incomplete data you provide
- Your implementation of our recommendations13. MODIFICATIONS TO TERMSWe reserve the right to modify these Terms at any time. We will notify you of material changes by:- Posting the updated Terms on the Website with a new "Last Updated" date
- Sending notice to your email address on file (for active Service clients)Your continued use of the Website or Services after modifications constitutes acceptance of the updated Terms. If you do not agree to the changes, you must stop using the Website and Services.14. DISPUTE RESOLUTION AND GOVERNING LAW14.1 Governing LawThese Terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law provisions.14.2 Informal ResolutionBefore filing any formal legal action, you agree to contact us at [email protected] to attempt to resolve the dispute informally. We will attempt to resolve the dispute within thirty (30) days.14.3 Jurisdiction and VenueAny legal action, suit, or proceeding arising out of or relating to these Terms shall be instituted exclusively in the state or federal courts located in Austin, Texas. You waive any objection to the exercise of jurisdiction over you by such courts and to venue in such courts.14.4 Jury Trial & Class Action WaiverYOU AND MIOVA LLC AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. YOU FURTHER WAIVE THE RIGHT TO A TRIAL BY JURY.15. GENERAL PROVISIONS15.1 Entire AgreementThese Terms, together with the Privacy Policy, Disclaimer, and any executed Statement of Work, constitute the entire agreement between you and Miova regarding use of the Website and Services.15.2 SeverabilityIf any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.15.3 WaiverOur failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.15.4 AssignmentYou may not assign or transfer these Terms or any rights hereunder without our prior written consent. We may assign these Terms without restriction.15.5 Force MajeureNeither party shall be liable for failure to perform obligations due to causes beyond reasonable control, including but not limited to acts of God, war, terrorism, strikes, pandemics, government restrictions, or failures of third-party service providers.15.6 SurvivalAny provision of these Terms which by its nature should survive termination - including, without limitation, Sections 2 (Disclaimers/Liability), 4 (Intellectual Property), 5 (Confidentiality), 12 (Indemnification), and 14 (Dispute Resolution) - shall survive the termination of these Terms or your Service engagement.16. CONTACT INFORMATIONFor questions about these Terms or our Services, please contact:Miova LLC
Email: [email protected]
Website: www.miova.coBY USING THE WEBSITE OR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS.

Privacy Policy

LAST UPDATED: February 10, 2026

This Privacy Policy describes how Miova LLC (collectively “we”, "our" or “us”) collects, uses, and shares information about you ("you", "your", or "user") when you use our website (www.miova.co) and any of our subdomains (the “Website”).1. Data Controller InformationMiova LLC, with its principal place of business in Austin, Texas, United States, is the data controller responsible for the processing of your personal information. As the data controller, we determine the purposes and means of processing your personal data.
For inquiries regarding this Privacy Policy or the processing of your personal information, please email us at: [email protected]2. Personal Information We CollectWhen you interact with our Website, we collect various types of personal information, categorized as "Device Information" and "Provided Information."a. Device Information (Automatically Collected)When you visit the Website, we automatically collect certain information about your device and your interactions with our site. We refer to this automatically collected information as “Device Information”. This may include information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website.
We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org

  • “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Website.

Cookie Consent and Management:Upon your first visit to our Website, you will be presented with a cookie consent banner that allows you to accept or decline cookies. We will only store cookies on your device after you have provided your consent through the consent banner. You may review and change your cookie preferences at any time by clicking "Cookie Settings" in the footer of our Website or by visiting our Cookie Settings page.Managing Your Cookie PreferencesYou possess the ability to manage your cookie preferences through your web browser settings. Most browsers permit you to refuse all or some cookies, or to alert you when websites set or access cookies. For detailed instructions on how to manage or remove cookies, you may refer to your browser's help documentation or visit resources such as www.allaboutcookies.org . Please be advised that disabling cookies may affect the functionality and user experience of certain features of our Website."Do Not Track" Signals & GPCOur Website recognizes and honors Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will treat it as a valid request to opt-out of the "sale" or "sharing" of your personal information for targeted advertising.Please note that our Website does not currently alter its data collection and use practices when it detects a "Do Not Track" (DNT) signal from your browser. As there is no universally accepted standard for how to respond to DNT signals, we maintain our current data collection and processing activities as described in this Privacy Policy, irrespective of such signals.b. Provided Information (Directly Provided by You)We also collect data you provide to us directly. We refer to the data you provide as “Provided Information”. We collect and process data you provide when you:

  • Request a diagnostic

  • Voluntarily complete a customer survey or provide feedback on any of our message boards, via our contact form, or via email

  • Provide your email address in exchange for access to a free resource

  • Sign up for our email newsletter or subscribe to any of our regular content

  • Submit an intake form or application form for any of our services or programs

The Provided Information we collect may include:

  • Identification: Full name, email address, mailing address, telephone number and other contact details.

  • Billing and transactional information, including billing address, shipping address, payment method, and payment details (such as credit or debit card numbers or payment processor transaction IDs).

  • Account Information, including usernames, passwords, and user-generated preferences or settings to access your dashboards.

  • User-submitted content, including survey responses, form entries, testimonials, feedback, reviews, and any information voluntarily shared in communication with us.

  • Marketing and communication preferences, such as subscription status, email interaction data, preferred communication channels, and expressed interests.

  • Social media identifiers, if you interact with us via third-party platforms or authorize data sharing between such platforms and Miova LLC.

When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Provided Information.

3. Lawful Bases for Processing Your Personal InformationWe process your Personal Information on the following lawful bases, as required by the GDPR:A. Performance of a Contract (GDPR Article 6(1)(b)): We process your Provided Information (including billing and transactional data if necessary for service delivery) where it is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract (e.g., fulfilling orders, delivering products/services, account management).B. Legitimate Interests (GDPR Article 6(1)(f)): We process Device Information for website optimization, analytics, fraud prevention, and assessing marketing campaign success. We also process certain Provided Information for communication, screening orders and providing information or advertising relating to our products or services. This processing is necessary for our legitimate interests in improving our services, understanding user behavior, enhancing our business operations, ensuring security, and optimizing marketing strategies, provided that these interests do not override your fundamental rights and freedoms.D. Legal Obligation (GDPR Article 6(1)(c)): We may process and disclose your Personal Information where it is necessary for compliance with a legal obligation to which we are subject (e.g., tax laws, financial reporting, responding to lawful requests from public authorities).4. How we use your Personal InformationWe use the Personal Information we collect for various purposes, depending on the type of data:A. Use of Provided InformationWe use the Provided Information that we collect generally to fulfill any orders placed through the Website (including processing your payment information, delivering products, and providing you with invoices and/or order confirmations). Additionally, we use Provided Information to:

  • Communicate with you

  • Screen our orders for potential risk or fraud

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services

  • Personalize and customize our services to your specific business.

B. Use of Device InformationWe process Device Information collected automatically from your interactions with the Website for the following specific purposes:

  • Operational Functionality and Preference Management: To ensure the proper and efficient operation of our Website, including the recognition of your prior selections such as preferred language and geographic location, thereby enhancing user convenience. This processing is based on our legitimate interest in providing a functional and user-friendly online experience.

  • Marketing and Advertising Initiatives: To facilitate targeted advertising and marketing communications. This involves collecting data pertaining to your visit, viewed content, followed links, and technical information about your web browser, device, and IP address. Limited aspects of this data may be shared with third parties for the aforementioned advertising purposes. This processing is conducted pursuant to our legitimate interests in promoting our products and services and, where non-essential cookies or similar technologies are used, relies on your explicit consent as described in Section 2A.

  • Website Analytics and Performance Optimization: To conduct comprehensive analysis of your access and usage patterns on the Website. This includes, but is not limited to, monitoring specific content viewed, links clicked, session duration, mouse movements, scroll behavior, and interactions with online forms. The insights derived from such analytics are employed to inform website design, enhance user experience, and assess the efficacy of our marketing and advertising campaigns. This processing is undertaken in furtherance of our legitimate interests in understanding user engagement and continuously improving our online presence and offerings and, where non-essential cookies or similar technologies are used, relies on your explicit consent as described in Section 2A.

  • Sales and Marketing Strategy Development: To develop sophisticated audience segmentation models, derive actionable behavioral insights, evaluate the effectiveness of our promotional strategies, and improve conversion rates, retargeting accuracy, and messaging alignment across various digital marketing channels. This processing is essential for our legitimate interests in optimizing our sales and marketing efforts and, where non-essential cookies or similar technologies are used, relies on your explicit consent as described in Section 2A.

  • Security and Fraud Prevention: To identify, investigate, and prevent potential security risks, fraudulent activities, or unauthorized access, with particular emphasis on analyzing IP addresses and suspicious interaction patterns. This processing is grounded in our legitimate interests to protect our Website, business, and users from harm.

5. How we share your Personal InformationWe share your personal information with third-party service providers who help us operate our Website and provide our services. We only share information that is necessary for these providers to perform their services, and they are contractually obligated to protect your information and use it only for the purposes we specify.The types of third parties with whom we might share elements of your Personal Information include:

  • Payment processors engaged by us to securely store and handle payments information, such as credit or debit card information

  • Providers of email management and distribution tools

  • Providers of security and fraud prevention tools and services

  • Providers of data aggregation and analytics software services that allow us to effectively monitor and optimize our site

  • Providers of client management systems to help us track and communicate with potential clients

  • Providers of marketing and sales automation tools to help us analyze user behavior and tailor our marketing efforts.

Third-Party Service Providers We Use:

Analytics and Aggregated Data:We use Google Analytics to understand how visitors use our Website. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to visiting. We use this information to improve our Website and services.
We may also share de-identified or aggregated data (data that cannot identify you personally) with third parties for business analysis, market research, or to improve our services.How These Providers Use Your Information:These service providers may only use your personal information to perform services on our behalf. They cannot use your information for their own purposes. We require all service providers to maintain appropriate security measures to protect your information.Legal Disclosure:We may also share your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g., a court order, subpoena, search warrant, or other lawful request). We may also disclose your information to protect our rights, property, or safety, or the rights, property, or safety of others.International Data TransfersIf you are located in the European Economic Area (EEA), UK, or Switzerland, we process your data in the United States. To ensure your data remains protected, we rely on Standard Contractual Clauses (SCCs) as approved by the European Commission, which provide a legal framework for data security and subject rights equivalent to GDPR standards.6. How We Store and Protect Your DataData Storage and SecurityWe store your personal information using secure third-party service providers. We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction.Where Your Data Is Stored:Your personal information is stored by the following service providers:

International Data Transfers:Our service providers may store and process your personal information in the United States and other countries outside of your residence. If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, your information may be transferred to countries that do not have the same data protection laws as your jurisdiction.We ensure that all such transfers are conducted in compliance with applicable data protection laws, including through the use of:

  • Standard Contractual Clauses approved by the European Commission

  • Service providers that participate in recognized data protection frameworks

  • Other lawful transfer mechanisms as required by applicable law

Data Security:We have implemented appropriate technical and organizational measures to ensure the confidentiality, integrity, and security of your data in compliance with applicable data protection laws. While we employ commercially reasonable security measures to protect against unauthorized access, alteration, disclosure, or destruction of any information stored on our servers, no computer network or data transmission over the internet can be guaranteed to be 100% secure. Accordingly, you acknowledge and accept that you transmit your information to us at your own risk.Data Breach NotificationIn the event of a data breach that compromises your personal information, we will:
1. Notify You Promptly: We will notify affected users via email within seventy-two (72) hours of discovering the breach, or as required by applicable law.
2. Notify Authorities: Where required by law (e.g., GDPR, state breach notification laws), we will notify the appropriate data protection authorities.
3. Disclosure: Our notification will include:
- Description of the breach and data affected
- Potential consequences
- Measures we have taken to mitigate harm
- Steps you can take to protect yourself
- Contact information for questions
4. Security Measures: We will immediately implement measures to prevent further unauthorized access and will conduct a full security audit.You acknowledge that no security system is impenetrable, and we cannot guarantee absolute security of your data despite our best efforts.7. Data RetentionWe will retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Our data retention periods are determined based on the type of data, the purpose for which it was collected, and our legal or regulatory obligations.A. Billing and Transactional Information: We will retain billing and transactional information for a period of seven (7) years from the date of the transaction for tax, accounting, and audit purposes, as required by applicable law.B. Website Usage Data (Device Information): Raw, identifiable website usage data for analytics and marketing optimization will generally be retained for twenty-five (25) months from the date of collection. Aggregated or anonymized data derived from website usage may be retained indefinitely as it no longer constitutes personal information.C. General Personal Identification and Account Information: Unless otherwise specified or required by law, general personal identification and account information will be retained for as long as your account remains active and for a period of three (3) years following account closure or your last interaction with us, to facilitate re-engagement or address potential inquiries.D. Marketing Opt-in Data: We will retain your email address and marketing opt-in preferences for as long as you are subscribed to our marketing communications, and for a short period thereafter to ensure your opt-out preference is respected.You may request the deletion of your data at any time, subject to any legal obligations or legitimate interests that require us to retain certain information for a longer period.8. Email MarketingIf you make a purchase on this Website, download a free resource in exchange for your email address, access free content including a business diagnostic in exchange for your email address, and/or explicitly opt-in to receive emails, you agree to receive email communications from this website. These communications may include, but are not limited to, newsletters, site updates, promotions and other announcements and correspondence relevant to our services. We are not responsible for the non-receipt of any such emails if caused by factors outside our control (e.g., incorrect email address, spam filters). You are responsible for ensuring that our email address(es) are not blocked or forwarded to your spam folder.You have the right at any time to object to our processing of your personal data for direct marketing purposes. If you choose to unsubscribe from receiving marketing emails, you understand that you may no longer receive information or updates from this Website, including promotions or product updates. You can unsubscribe by following the 'unsubscribe' link provided in any of our marketing emails or by contacting us directly.9. Behavioral AdvertisingAs described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This processing is based on our legitimate interest in promoting our services and enhancing our marketing effectiveness and, where non-essential cookies or similar technologies are used, relies on your explicit consent as described in Section 2A.In furtherance of our legitimate business interests, we may use data regarding your browsing behavior, content interaction, and navigation patterns to construct user profiles, analyze trends, and implement behavioral segmentation strategies for the purpose of delivering customized advertising and improving the precision and effectiveness of our marketing initiatives.For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-workYou can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/10. Your Data Protection RightsIf you are a resident of the European Economic Area (EEA), the United Kingdom, or Switzerland, you have certain rights regarding your personal information under the GDPR. These rights include:

  • The Right to Access: You have the right to request copies of your personal information.

  • The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

  • The Right to Erasure ('Right to be Forgotten'): You have the right to request that we erase your personal information, under certain conditions.

  • The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.

  • The Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions, particularly where the processing is based on legitimate interests or for direct marketing.

  • The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

  • The Right to Withdraw Consent: Where our processing of your personal data is based on your explicit consent (e.g., the processing of health-related information for personalized services or the use of non-essential cookies for advertising and analytics), you may withdraw this consent at any time. Withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within one month. Where our processing of your personal data is based on your explicit consent (e.g., the processing of health-related information for personalized services), you may withdraw this consent at any time by contacting us at [email protected].Withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.Please note that we process your information to fulfill contracts we might have with you (for example, if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Your information may be transferred outside of Europe, including to Canada and the United States, as described in Section 6.11. Third-Party WebsitesOur Privacy Policy applies solely to our Website. We are not responsible for the data collection, privacy practices, or policies of any third-party websites to which we may provide a link or that may link to our site. We encourage you to read the privacy statement and terms of use of any other websites you visit.12. Changes to This Privacy PolicyWe may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The date of the last revision will be indicated by the “Last updated” date at the top of this page. Any such changes are effective immediately upon publication on our Website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.13. ComplaintsPlease contact us if you have any complaints about how we use your Personal Information so we can resolve the issue whenever possible.If you are a resident of the European Union, you also have the right to lodge a complaint with your local data protection supervisory authority. If you are a resident of the UK, this is the Information Commissioner’s Office (ICO).
California residents can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834 or by telephone at (800) 952-5210 or (916) 445-1254.14. Contact usFor more information about our privacy practices, if you have questions, or if you would like to exercise your data protection rights, please do not hesitate to contact us.
Email us: [email protected]

Accessibility Statement

We strive to provide individuals with disabilities equal access to our services, including through an accessible website. We are currently in the process of auditing and improving our website to ensure it is accessible to all users, aiming for alignment with WCAG 2.1 standards.If you experience any difficulty accessing our content or have suggestions on how we can improve, please contact us at [email protected]. We view accessibility as an ongoing effort and value your feedback.

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